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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
HotelREZ Expands Global Independent‑First Platform, Deepens Adoption and Advances Luxury Segmentation 800 512 HotelREZ

HotelREZ Expands Global Independent‑First Platform, Deepens Adoption and Advances Luxury Segmentation

London, UK, 2 March, 2026 – HotelREZ Hotels & Resorts today reported strong full‑year performance and continued expansion of its global independent‑first hotel platform, reinforcing its position as one of the largest privately held hotel groups by key count worldwide.  The company supports more than 2,500 independent hotels, aparthotels, and regional groups globally, representing approximately 222,500 rooms (keys). Approximately 56%…

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John Seaton
HotelREZ® Appoints John Seaton as Chief Growth Officer 1024 700 HotelREZ

HotelREZ® Appoints John Seaton as Chief Growth Officer

London, UK, 17 December 2025 – HotelREZ Hotels & Resorts has announced the appointment of John Seaton as Chief Growth Officer, reinforcing its leadership team at a pivotal time for independent hotels. With rising costs, evolving distribution technology, and increasing demand for authentic guest experiences, Seaton’s appointment underscores HotelREZ’s commitment to strengthening commercial representation while safeguarding hotel…

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Hotel manager reviewing corporate travel data via GDS platform
How an independent hotel GDS fills the gaps that OTAs can’t 1500 1000 HotelREZ

How an independent hotel GDS fills the gaps that OTAs can’t

Weekend occupancy is often strong, but many independent hotels still face the same recurring challenge, filling rooms between Monday and Thursday. Those quieter periods can erode average daily rate, reduce overall profitability, and disrupt revenue consistency. While online travel agencies focus primarily on last-minute leisure demand, another channel continues to generate millions of midweek bookings…

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HotelREZ_Cvent-awards
HotelREZ named finalist for Corporate Travel Business Champion of the Year three years running 1400 809 HotelREZ

HotelREZ named finalist for Corporate Travel Business Champion of the Year three years running

HotelREZ has once again been recognised by Cvent CONNECT Europe as a finalist for the Corporate Travel Business Champion of the Year award, marking our third consecutive nomination in this category. This recognition celebrates organisations that deliver meaningful impact for corporate travel buyers and hotel partners through innovation, collaboration, and measurable business growth. Following our…

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Kaya Hotel Exterior
Kaya Great Northern Hotel Embarks on New Chapter in Partnership with HotelREZ Hotels & Resorts 800 512 HotelREZ

Kaya Great Northern Hotel Embarks on New Chapter in Partnership with HotelREZ Hotels & Resorts

London, 30 September, 2025 – Great Northern Hotel, the historic Grade II-listed hotel located in King’s Cross, London, will now operates under the Kaya Hotels & Resorts brand with a new name: Kaya Great Northern Hotel (Kaya GNH). Now fully integrated into group’s portfolio as Kaya GNH, following its acquisition of the 88-bedroom property in…

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woman with data analysis safety - HotelREZ
Online safety in hospitality and what independent hotels need to know 1500 1000 HotelREZ

Online safety in hospitality and what independent hotels need to know

In recent months, several distribution channels have reported increased phishing activity targeting both hotel staff and guests. These attacks are becoming more sophisticated, often impersonating trusted platforms or partners to gain access to sensitive systems and data.  What is phishing and why it matters Phishing is a type of cyberattack where criminals send deceptive messages,…

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Driving high-value hotel revenue with corporate bookings 2119 1414 HotelREZ

Driving high-value hotel revenue with corporate bookings

London, 2 SEPTEMBER 2025 – Business travel spending is projected to surpass $2 trillion by 2028, according to the Global Business Travel Association (GBTA). With 81% of business travellers reporting that business travel is worthwhile in achieving their objectives, the perceived value of corporate travel will continue to fuel the sector. Add to this an…

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receptionist - HotelREZ
GDS vs OTA: What is the difference and which is better for independent hotels? 1500 1000 HotelREZ

GDS vs OTA: What is the difference and which is better for independent hotels?

In today’s competitive travel landscape, independent hotels must make smart decisions about where to invest their time, visibility, and budget. Two of the most common distribution channels GDS (Global Distribution System) and OTAs (Online Travel Agencies) often come up in the same conversation, but they serve very different purposes. This guide answers the most common…

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The power of guest content and how to make it work for your hotel 1800 1200 HotelREZ

The power of guest content and how to make it work for your hotel

Ever found yourself scrolling and suddenly pausing on a photo of someone sipping a cocktail by the pool or reading by a fireplace in some dreamy countryside retreat and thinking, I want to be there? That’s user generated content (UGC) in action. It grabs attention, sparks imagination, and builds trust because it doesn’t come from…

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Best Loved Hotels® achieves double-digit growth in bookings 1800 1200 HotelREZ

Best Loved Hotels® achieves double-digit growth in bookings

Hotel consortia for distinctive properties grows reservations, room nights and revenue for members as a result of multichannel marketing and website enhancements London, UK – August 5, 2025 – Best Loved Hotels®, a collection of unique global individual properties, has experienced a 14.3% increase in reservations for its hotel members in the last year. The consumer-facing…

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