Turning Collective Scale into Commercial Advantage
OUTCOME
Unlocking additional demand, stronger economics
Commercial Activation is where the wider power of HotelREZ comes into play – turning collective scale, brand reach and strategic relationships into new commercial advantage for participating hotels.
Through HotelREZ’s portfolio of global brands hotels can access differentiated demand channels, strategic partnerships, improved commercial economics and opportunities that would be difficult to secure independently.
Global Loyalty Demand
The global loyalty channel gives participating hotels a simple and direct route into global loyalty demand through Wyndham Rewards®, one of the world’s largest and most established hotel loyalty programmes.
With more than 125 million members worldwide, the ecosystem creates access to high-value demand through Registry Collection Hotels®, Wyndham’s premium luxury collection, and Elegant Hotels of the World®, which provides a complementary global portfolio of independent luxury hotels.
Members earn points broadly through everyday and business travel before redeeming aspirationally at distinctive luxury destinations. Together, Registry Collection Hotels® and Elegant Hotels of the World® create a highly selective pathway connecting existing loyalty demand with exceptional independent luxury supply.
A direct route into a global loyalty ecosystem
01
Secure Exposure to 125M+ Loyalty Members
02
Access Funded Loyalty Demand – Redemption Bookings
03
Generate Additional Revenue – Earn Bookings
04
Participate in Global Retail Marketing Activity
05
Unlock Additional Groups & Events Demand
06
Benefit from 24/7 Voice Reservations Support
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Improved OTA Economics
Through HotelREZ’s collective scale, members of Elegant Hotels of the World® and Best Loved Hotels® gain access to pre-negotiated chain-level agreements with leading OTAs, including Booking.com, Expedia and Agoda.
By reducing the amount of revenue lost to distribution costs, participating hotels can retain more value from business already being generated, strengthening profitability and increasing Net Operating Income.
COMMERCIAL IMPACT
HotelREZ OTA Calculator
We will work with you to help you evaluate your potential savings using the HotelREZ OTA Calculator.
Stronger Profitability
More revenue flowing through to the bottom line.
Improved Net Operating Income
Higher retained earnings from existing demand.
Commercial Investment
Additional capacity to invest in sales, marketing, technology, distribution and guest experience.
Competitive Advantage
Greater flexibility to invest in growth initiatives that improve long-term performance.
Future Readiness
Greater capacity to invest in future guest acquisition, distribution and technology capabilities.
PREMIUM GROWTH PATHWAY FOR LUXURY & LIFESTYLE HOTELSÂ
Designed for luxury and upscale hotels seeking premium positioning and high-value global demand.
DEMAND-LED PATHWAY FOR UPSCALE EXPERIENCE-DRIVEN HOTELSÂ
Designed for experience-driven premium and upscale hotels seeking differentiation at scale.
LEISURE DISCOVERY PATHWAY FOR INDEPENDENT HOTELS
Designed for independent hotels seeking collective visibility and commercial advantage.
