Wherever you stay, stay WithSoul
Powered by HotelREZ®, WithSoul Hotels® combines the appeal of a global experience-led soft brand with a coordinated commercial platform designed to create greater demand, visibility and opportunity for premium and upscale independent hotels.
WithSoul connects characterful independent hotels with travellers seeking authenticity, cultural relevance and a genuine sense of place, helping properties strengthen their market presence while preserving their individuality.
Designed for qualifying upscale and experience-driven hotels, WithSoul provides global brand recognition, structured distribution and commercial support, enabling members to benefit from collective scale without compromising their unique identity.
Global brand affiliation
Building trust, credibility and recognition, enabling member hotels to align with a shared philosophy of experience-led luxury while remaining true to their individual identity
As a stand-alone soft brand, WithSoul acts as your hotel’s primary global identity, providing the core framework through which you are presented to travellers and trade, supported by global representation, structured distribution and performance infrastructure delivered by HotelREZ.
Global sales & marketing
Through targeted market engagement, agency representation and strategic partnerships, the brand amplifies visibility in key source markets while ensuring reach without dilution.
WithSoul can be applied as an optional brand philosophy overlay with membership of Elegant Hotels of the World or Best Loved Hotels – shaping storytelling and guest relevance while your primary soft brand membership continues to deliver its core luxury or visibility proposition.
Comprehensive distribution
Structured, multi-channel distribution underpinned by hotelrez’sglobal infrastructure. optimising performance while protecting brand integrity and long-term value.
WithSoul enhances emotional differentiation, sharpens market relevance and remains fully integrated with the HotelREZ performance engine.
Commercial Activation
Commercial Activation is where the wider power of HotelREZ comes into play – turning collective scale, brand reach and strategic relationships into new commercial advantage for participating hotels.
Unlocking additional demand, stronger economics
Global Loyalty Demand · Improved OTA Economics · Global Brands
Powered by HotelREZ Hotels & Resorts®
For more than two decades, HotelREZ has been building the infrastructure, partnerships, technology, distribution capabilities and commercial relationships that independent hotels need to compete worldwide without compromise.
These capabilities now sit behind the Elegant proposition, extending the role of luxury representation beyond visibility alone and creating new opportunities for member hotels.
Commercial Engine
Coordinating distribution, demand access, optimisation and commercial activation around a shared commercial objective.
Global Marketing
Building awareness, relevance and consideration among target audiences through editorial storytelling, portfolio campaigns and digital visbility.
Global Sales
Engaging the luxury travel advisors, trade partners and buyers who influence where premium demand is placed.
Strategic Partnerships
Creating access to demand channels, alliances and commercial opportunities that extend the role of traditional representation.
Scale demand.
Preserve soul.
Independent hotels built on character, culture and a strong sense of place need more than visibility alone. They need access to the right travellers, markets and opportunities without compromising the individuality that makes them memorable.
WithSoul Hotels® provides a demand-led model of global brand affiliation, connecting experience-driven independent hotels with travellers seeking authenticity, depth and meaningful connection, while remaining true to each property’s unique identity.
MEMBERSHIP BENEFITS
✓ Distribution Core
✓ Global Demand Infrastructure
✓ Global Portfolio Marketing
✓ Global Loyalty Demand
✓ Improved OTA Economics
✓ Global Luxury Representation
