Mark Lewis, Group CEO and Founder HotelREZ Hotels & Resorts reflects on the significance of the HotelREZ and Wyndham Rewards strategic partnership.
Our recently announced strategic partnership with Wyndham Rewards marks an important milestone for HotelREZ, our global hotel brands and the independent hotels we represent.
As The Global Chain of Independence®, we have spent more than twenty years building the capabilities, infrastructure and partnerships that enable independent hotels to compete on a global stage, unlocking commercial opportunities without compromising their individuality or independence.
Our partnership with Wyndham is a powerful demonstration of that ambition in action, bringing together complementary strengths to create meaningful opportunities for both independent hotel owners and travellers worldwide.
Our partnership with Wyndham is a powerful demonstration of that ambition in action, bringing together complementary strengths to create meaningful opportunities for both independent hotel owners and travellers worldwide.
Unlocking access to 129 million loyalty members, the global initiative opens a direct route into one of the world’s largest and most successful loyalty ecosystems; enabling loyalty members to earn and redeem points at participating Elegant Hotels of the World member hotels.
It’s a compelling proposition. Independent hotels have the character, individuality and experiences that travellers are seeking. For Wyndham Rewards members, the partnership opens the door to a growing collection of distinctive independent luxury hotels in some of the world’s most desirable destinations.
For our participating hotel owners, Registry Collection Hotels – the curated premium tier within Wyndham Rewards – creates a selective luxury pathway that connects high-value loyalty members with exceptional independent hotels worldwide, driving aspirational spend and points redemption.
The global initiative also creates opportunities for selected Best Loved Hotels® properties to access Wyndham’s technology and distribution capabilities on preferential terms, broadening the commercial advantages available to our hotel community.
For HotelREZ, this landmark agreement reinforces a belief that has guided our business from the beginning: independent hotels should never have to choose between commercial strength and independence.
Scale where it creates value. Independence where it matters most.