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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
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GDS vs OTA: What is the difference and which is better for independent hotels? 1500 1000 HotelREZ

GDS vs OTA: What is the difference and which is better for independent hotels?

In today’s competitive travel landscape, independent hotels must make smart decisions about where to invest their time, visibility, and budget. Two of the most common distribution channels GDS (Global Distribution System) and OTAs (Online Travel Agencies) often come up in the same conversation, but they serve very different purposes. This guide answers the most common…

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The power of guest content and how to make it work for your hotel 1800 1200 HotelREZ

The power of guest content and how to make it work for your hotel

Ever found yourself scrolling and suddenly pausing on a photo of someone sipping a cocktail by the pool or reading by a fireplace in some dreamy countryside retreat and thinking, I want to be there? That’s user generated content (UGC) in action. It grabs attention, sparks imagination, and builds trust because it doesn’t come from…

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Best Loved Hotels® achieves double-digit growth in bookings 1800 1200 HotelREZ

Best Loved Hotels® achieves double-digit growth in bookings

Hotel consortia for distinctive properties grows reservations, room nights and revenue for members as a result of multichannel marketing and website enhancements London, UK – August 5, 2025 – Best Loved Hotels®, a collection of unique global individual properties, has experienced a 14.3% increase in reservations for its hotel members in the last year. The consumer-facing…

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Africa’s Fastest Growing Apartment Network ‘BlackBrick’ Joins HotelREZ® 1077 714 HotelREZ

Africa’s Fastest Growing Apartment Network ‘BlackBrick’ Joins HotelREZ®

London, 28 JULY 2025 – BlackBrick Aparthotels, a South African brand designed for global citizens, has partnered with HotelREZ® to drive strategic growth in both corporate and leisure markets. This collaboration aims to also enhance the aparthotel group’s direct revenue ratio through improved distribution and visibility. Working with HotelREZ, BlackBrick aims to position itself as…

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HotelREZ® Appoints Luis Manuel Velarde as Vice President LATAM to Drive Global Expansion 1352 938 HotelREZ

HotelREZ® Appoints Luis Manuel Velarde as Vice President LATAM to Drive Global Expansion

London, UK, July 14, 2025 – HotelREZ® Hotels & Resorts, one of the world’s largest, fastest-growing, and quality-driven hotel representation companies, announces the appointment of Luis Manuel Velarde as Vice President for Latin America (LATAM). This strategic move underscores HotelREZ’ s commitment to global expansion and regional growth. Luis Manuel Velarde will spearhead the rollout of…

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Karen McFall & Zukiswa Tuso
HotelREZ appoints two senior executives in ongoing international expansion 1077 714 HotelREZ

HotelREZ appoints two senior executives in ongoing international expansion

London, UK, 01 July 2025 – HotelREZ, one of the world’s leading hotel representation companies, has announced the appointment of two senior executives to lead marketing and drive new business as it continues the expansion of its global footprint. Following its recent market growth and enhanced international presence, together with the diversification of its technology…

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Brown's Central Hotel Lobby
HotelREZ welcomes 86 new hotel members to its global network 1500 1000 HotelREZ

HotelREZ welcomes 86 new hotel members to its global network

London, 24 June 2025 – HotelREZ Hotels and Resorts,  one of the world’s leading and fastest growing hotel representation companies for independent properties, has welcomed an additional 86 new hotels and aparthotels into its network in the past three months. With a 20-year strong track record, this growth highlights continued momentum in the demand for…

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First Hotels franchise joins HotelREZ to boost demand and direct business 1501 809 HotelREZ

First Hotels franchise joins HotelREZ to boost demand and direct business

London, 9 June 2025 – First Hotels franchise has joined HotelREZ to drive strategic growth, supporting regional expansion for direct, GDS, and corporate business with enhanced international visibility. Extending its partnership with the world’s leading and fastest growing hotel representation company, the Scandinavian-based hotel group has added a further 20 properties to the HotelREZ roster.…

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Choosing the right GDS partner and what matters most 1500 844 HotelREZ

Choosing the right GDS partner and what matters most

In today’s market, distribution decisions are board-level decisions and for independent hotels and small groups, the Global Distribution System (GDS) is no longer just a technical connection, it’s a business-critical channel that drives measurable bookings, strengthens visibility and opens doors to new revenue streams. Yet too often, hotels find themselves tied to GDS providers that…

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iStock-1395596802-booking-engine
What is a booking engine and why it matters for your hotel? 1500 1000 HotelREZ

What is a booking engine and why it matters for your hotel?

A booking engine is your frontline digital salesperson, the tool that connects your website visitors directly to your hotel’s real-time inventory, rates and policies. It turns lookers into bookers, cuts out third-party commission costs and gives you full control over guest experience and revenue. Why your direct booking channel is mission-critical? Your direct booking channel…

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