Chain-Level OTA Agreements
This opportunity is designed to improve the economics of business already being received through stronger distribution terms, improved rate integrity and lower cost of sale.
The result is more revenue retained from existing demand, stronger profitability and improved Net Operating Income.
✓ Improve the economics of demand already being received
✓ Reduce cancellation and leakage exposure
✓ Strengthen public rate integrity
✓ Increase retained revenue and profitability
✓ Create meaningful NOI impact from relatively small percentage improvements
Retain more value from the demand you already receive.
Retain more value from the demand you already receive.
Improved Commercials and Retained Revenue
Pre-negotiated Chain-level Agreements
Access pre-negotiated chain-level agreements designed to improve cost of sale, strengthen rate integrity and increase retained revenue on business you already receive.
Improved Commission Structures
OTAs remain important demand channels; the commercial objective is to improve the terms, cost discipline and optionality of that demand.
Stronger Margin Retention
Secure stronger margin retention on existing demand, delivered through better commercial terms rather than increased reliance on discounting or additional spend.
The Value of Better Economics
Hotels that retain more revenue today will have greater flexibility to invest in tomorrow’s growth.
Stronger Profitability
More revenue flowing through to the bottom line.
Improved Net Operating Income
Higher retained earnings from existing demand.
Commercial Investment
Additional capacity to invest in sales, marketing, technology, distribution and guest experience.
Competitive Advantage
Greater flexibility to invest in growth initiatives that improve long-term performance.
Future Readiness
Greater capacity to invest in future guest acquisition, distribution and technology capabilities.
Contact us to discuss your objectives.
We’ll shape the right solution for your business.
Independent hotels have different ambitions, priorities and paths to growth. Our approach reflects this reality, activating the right combination of capabilities, brands, partnerships and opportunities around the needs of each member hotel.
