Improving Conversion and Retained Value
Performance Optimisation brings together our Direct Hotel Bookings infrastructure – a suite of optional tools and services designed to strengthen direct contribution, improve conversion and remove friction throughout the booking journey.
Direct Hotel Bookings
Turn online visitors into booked guests with a complete direct booking ecosystem, designed to increase visibility, build trust, and maximise revenue per booking.
REZbooker Booking Engine
A flexible, conversion-optimized booking platform with a deep retail focus, delivering a fast, intuitive experience across all devices.
• Member-only rates and geo-targeted promotions
• Mobile-first design and usability-tested UI
• Shopping cart, rate calendar, map view, and urgency triggers
• Enhanced ecommerce analytics and reporting
RateDisplay Widgets
Embed live rates, availability, and restrictions anywhere on your site, eliminating booking friction and improving conversion.
• Easy to install and fully customizable
• Supports multiple languages, currencies, and promo codes
• Multi-Language & Multi-Currency
• Seamless integration with your existing website
Hotel Website Design
Our mobile-first, visually compelling templates and custom builds are designed to showcase your unique brand identity.
• Live rate display with REZbooker integration
• Fast setup with template or custom options
• Easy front-end editing or full-service management
• Custom branding to reflect your hotel’s personality
Hotel Digital Marketing
Stay visible where travellers search and compare. Our full-funnel digital strategy connects every stage of the guest journey.
• Paid search campaigns (Google, Bing)
• Retargeting ads and social media marketing
• Onsite and offsite SEO optimization
• Metasearch advertising
• Integrated reporting and budget control
Metasearch Advertising
Metasearch is a powerful channel for driving direct bookings and expanding your hotel’s online reach. By allowing travellers to compare prices across OTAs and direct channels, metasearch platforms act as high-impact lead generation tools.
• CPA or CPC models
• Visibility on TripAdvisor, Google Hotel Price Ads, Trivago and Kayak
Google Booking Links
Showcase your direct rates and availability on Google Search and Maps, right alongside OTA listings.
• Commission-free bookings
• No ongoing ad spend—just a one-time setup fee
• Reach high-intent travellers actively searching
