HotelREZ Hotels & Resorts®, the global independent-first platform for hotel representation, distribution and commercial performance, are delighted to announce a strategic partnership with Hoteles Misión, the largest hotel group in Mexico.
The agreement reflects HotelREZ’s intensified focus on the Americas, as the company continues to build local leadership, infrastructure and scale across the region.
A Partnership Built on Independence and Scale
The partnership brings 26 hotels and 2,252 keys into the HotelREZ portfolio, spanning Mexico’s most important corporate, leisure and MICE destinations. It represents a further step in the company’s continued expansion across Latin America and reinforces its commitment to supporting independent hotel groups with global reach and commercial performance.
Hoteles Misión brings together a diverse portfolio of authentic, locally rooted and independently operated hotels, serving both business and leisure travellers, with well-established meetings and events capabilities. The portfolio includes key destinations such as Monterrey, Mérida, Puebla, Guanajuato, San Miguel de Allende, Torreón, Campeche and Valle de Bravo, among others.
“Hoteles Misión exemplifies the strength of modern independent hotel groups – combining scale, local market leadership and a strong sense of identity,” commented Mark Lewis, Group CEO & Founder, HotelREZ. “ Our role is to work in partnership with groups like Misión, complementing their existing operations and technology with global demand access, corporate reach and coordinated commercial support. This approach gives hotel groups greater choice in how they engage with global markets, while respecting their independence and diversity. This partnership also reflects the momentum we are building across the Americas as we invest in dedicated regional leadership and deepen our presence in key markets.”
Unlocking Global Demand While Persevering Local Identity
“At Hoteles Misión, we are committed to growing our presence and relevance in global markets while remaining true to our roots as a proudly Mexican, independent hotel group,” commented Bertha Valverde, Revenue Manager Corporativo, Hoteles Misión. “Partnering with HotelREZ allows us to strengthen our international reach and corporate demand access in a way that complements our existing systems and strategy. It enables us to connect more effectively with global travellers while preserving our independence, local identity and long-standing relationships across the markets we serve.”
Driving Performance Through a Global Commercial Platform
Through the partnership, Hoteles Misión will be supported by HotelREZ’s global commercial platform, providing access to international corporate and leisure demand through GDS connectivity, established relationships with TMCs and consortia, targeted niche marketing initiatives, international sales representation and support for corporate and MICE programmes, together with ongoing distribution optimisation and visibility through REZMedia.
Flexible Technology for Modern Hotel Groups
The group will connect via Revenatium and Channex, aligning with HotelREZ’s technology-agnostic model, which is designed to integrate seamlessly with existing CRS, PMS and channel environments. This flexible approach enables hotel groups to enhance global reach and performance while continuing to operate within their preferred technology frameworks.
Hoteles Misión is widely recognised for its strong national footprint, deep local heritage and longstanding commitment to independent ownership and operation. This partnership enables the group to strengthen international visibility and demand access while maintaining its brand identity, operational flexibility and local market focus.
Strengthening HotelREZ’s Position in the Americas
For HotelREZ, the addition of Hoteles Misión underscores its commitment to building scale in the Americas through locally grounded partnerships, supported by dedicated regional leadership and a global commercial platform. It further strengthens HotelREZ’s position as the partner of choice for independent hotels and groups seeking sustainable growth, performance and long-term value.
