Empowering Independence
Powered by HotelREZ® , Elegant Hotels of the World® combines the credibility and desirability of a global luxury soft brand with access to a coordinated commercial engine built to create greater opportunity for independent hotels.
The result is a more connected model of luxury representation, providing independent hotels with the visibility, demand access and commercial opportunities needed to compete confidently on a global stage whilst remaining true to what makes them distinctive.
Designed for qualifying luxury and lifestyle-driven independent hotels, Elegant Hotels of the World provides a premium environment through which member hotels can access global soft brand strength, commercial capability and the growing commercial advantages of collective scale.
Powered by HotelREZ Hotels & Resorts®
For more than two decades, HotelREZ has been building the infrastructure, partnerships, technology, distribution capabilities and commercial relationships that independent hotels need to compete worldwide without compromise. These capabilities now sit behind the Elegant proposition, extending the role of luxury representation beyond visibility alone and creating new opportunities for member hotels.
Commercial Engine
Coordinating distribution, demand access, optimisation and commercial activation around a shared commercial objective.
Global Marketing
Building awareness, relevance and consideration among target audiences through editorial storytelling, portfolio campaigns and digital visbility.
Global Sales
Engaging the luxury travel advisors, trade partners and buyers who influence where premium demand is placed.
Strategic Partnerships
Creating access to demand channels, alliances and commercial opportunities that extend the role of traditional representation.
Global Marketing
Building awareness, relevance and consideration among the travellers who matter most.
Through editorial storytelling, portfolio campaigns, digital visibility and brand-led activity, Elegant Hotels of the World® places member hotels in the channels and conversations that shape luxury travel decisions, while every hotel keeps its own story and identity.
Global Sales
Turning market access into commercial opportunity.
Backed by the HotelREZ® global sales network, Elegant engages the luxury travel advisors, trade partners and buyers who influence where premium demand is placed, through advisor programmes, curated offers and portfolio-led sales activity.
Annual client revenue
Strong sales team
Offices globally
Commercial advantages for member hotels
NEW
GROWS THE TOP LINE
Global Loyalty Demand
A simple and direct route into a global loyalty ecosystem with 129+ million members, through Wyndham Rewards® and Registry Collection Hotels®.
NEW
PROTECTS THE BOTTOM LINE
Improved OTA Economics
Pre-negotiated chain-level agreements with leading OTAs, including Booking.com and Expedia, improving the economics of demand you already receive.
Scale where it creates value.
Independence where it matters most.
Independent luxury hotels have never had more choice in how they access representation, technology, distribution and demand. The challenge is bringing those capabilities together in a way that strengthens competitiveness without compromising individuality.
For hotels seeking more than visibility alone, Elegant Hotels of the World provides a more connected model of luxury representation; one that creates access to demand, opportunity and commercial advantage whilst preserving the independence, character and experiences that make every property unique.
MEMBERSHIP BENEFITS
✓ Distribution Core
✓ Global Demand Infrastructure
✓ Global Portfolio Marketing
✓ Global Loyalty Demand
✓ Improved OTA Economics
✓ Global Luxury Representation
