Partnership connects qualifying independent hotels with 129 million Wyndham Rewards® members and expands access to technology and distribution opportunities
Today marks an important milestone for HotelREZ and our global community of independent hotels.
Through a landmark strategic partnership with Wyndham Rewards, we’re creating new commercial opportunities for independent hotels worldwide, offering access to a global loyalty ecosystem of 129 million Wyndham Rewards® members and expanding access to new technology and distribution capabilities.
The agreement represents a significant step forward in our mission to improve the economics of independence, demonstrating how the collective strength of our global hotel community can create access to commercial opportunities traditionally associated with major hotel groups.
TreeHouse Villas Koh Yao, Koh Yao Noi, Thailand
Spanning two of our global brands, Elegant Hotels of the World® and Best Loved Hotels® , the partnership creates distinct opportunities for participating properties while preserving their ownership, identity and operational independence.
Through Elegant Hotels of the World, qualifying independent luxury hotels will have the opportunity to affiliate with Registry Collection Hotels®, Wyndham’s curated collection of luxury hotels and resorts. Participating properties will retain their Elegant membership while gaining a new route into Wyndham Rewards®, enabling eligible loyalty members to earn and redeem points on qualifying stays.
For selected Best Loved Hotels properties in eligible markets, the partnership introduces optional access to Wyndham technology and third-party distribution capabilities on preferential terms negotiated specifically for HotelREZ members.
Galgorm Resort, Belfast, Northern Ireland, United Kingdom
For more than two decades, we’ve been building the commercial infrastructure, distribution capabilities, partnerships and relationships that independent hotels need to compete globally. Today, our wider international network encompasses more than 2,500 hotels across over 100 countries, creating the collective scale to pursue strategic commercial agreements and opportunities that can be difficult for individual hotels to secure alone.
Our partnership with Wyndham brings this model into sharper focus, combining the scale and capabilities of a global hospitality group with the individuality and independence of our hotel community.
The TownHouse Mykonos, Mykonos, Greece
Mark Lewis, Group CEO and Founder of HotelREZ and Elegant Hotels of the World, commented:
“Independent hotels should not have to choose between commercial strength and independence. This partnership brings The Global Chain of Independence® to life on a global stage, marking an important new chapter for our member hotels, our global brands and HotelREZ.”
The partnership is already gaining significant momentum across the HotelREZ® global network, as the loyalty initiative launches with Elegant Hotels of the World® member hotels including Rosselli AX Privilege in Valletta, Malta; The TownHouse Mykonos in Greece; TreeHouse Villas Koh Yao in Thailand; Cinco Quintas Hotel Boutique in Cartagena, Colombia; and Galgorm Resort and Roe Valley Resort in Northern Ireland. Further properties will follow as the rollout continues.
Cinco Quintas Boutique Hotel, Cartagena, Colombia
New technology and distribution opportunities for Best Loved Hotels
The partnership also extends new commercial opportunities to selected Best Loved Hotels members, offering optional access to agreed Wyndham technology and third-party distribution capabilities.
For eligible hotels, these include elements of Wyndham’s technology platform, such as Wyndham Connect and Wyndham AI Concierge, alongside additional distribution services available on preferential commercial terms.
These arrangements are designed to broaden the capabilities available to independent hotels while allowing them to retain control over their positioning, identity and operations.
Rosselli AX Privilege, Valletta, Malta
Improving the economics of independence
For more than two decades, we’ve been building the commercial strength to help independent hotels compete worldwide.
Our partnership with Wyndham marks another important step in that journey, bringing new opportunities to our global hotel community and advancing our ambition to improve the economics of independence.
It is another demonstration of what’s possible when independent hotels come together: greater global reach, stronger commercial capabilities and access to opportunities that would be difficult to achieve alone.
Roe Valley Resort, Limavady, Northern Ireland
Scale where it creates value. Independence where it matters most.