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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
Increase your hotel’s visibility through niche market opportunities
Increase your hotel’s visibility through niche market opportunities 1500 1000 HotelREZ

Increase your hotel’s visibility through niche market opportunities

With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal target audience, as well as how to reach them, is crucial. We’ve recently put together an e-book on marketing best practice tips for hoteliers. Don’t…

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4 tips for writing content for hotel websites 842 510 HotelREZ

4 tips for writing content for hotel websites

Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels, meaning they have the highest DRR (direct revenue ratio). But in the competitive hospitality industry, driving traffic to your hotel website is no easy feat.…

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SEO tips for hotels: how to optimise images for SEO 842 510 HotelREZ

SEO tips for hotels: how to optimise images for SEO

There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the hospitality industry becomes more and more competitive, hotels need to find new ways to stand out.  One rather simple (but often overlooked) way is to…

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HotelREZ continues expansion and growth with strategic acquisition of Best Loved Hotels 1024 650 HotelREZ

HotelREZ continues expansion and growth with strategic acquisition of Best Loved Hotels

HotelREZ, one of the world’s leading hotel representation companies, today completed the acquisition of Best Loved Hotels from the Great British Hotel Company Ltd. for an undisclosed sum. This strategic move is a milestone in HotelREZ’s continued global expansion and move into the luxury soft brand sector. Best Loved Hotels is a long-established and internationally admired…

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The benefits of using a booking engine and how to set it up 1755 1063 HotelREZ

The benefits of using a booking engine and how to set it up

Most hoteliers operating in the competitive hospitality industry would agree that a hotel’s website should be the most profitable channel and bring in the most amount of bookings. Considerably cheaper to maintain than distribution across other channels (such as OTA booking sites), online reservations via your direct website will increase revenue per booking for your…

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How to boost corporate hotel bookings 842 510 HotelREZ

How to boost corporate hotel bookings

As a hotelier, you’ll be well aware that corporate RFP bids, particularly solicited ones, are a goldmine. Corporate guests are more likely to use other hotel services, such as restaurants, and thus increase incremental spending per room. In fact, business travel spending is expected to reach $1.7 trillion by 2022.  A solicited RFP bid is…

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How to ensure your hotel website is mobile-friendly 842 510 HotelREZ

How to ensure your hotel website is mobile-friendly

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent statistics, OTAs are dominating mobile bookings:…

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3 tips to get more visitors to your hotel website 842 510 HotelREZ

3 tips to get more visitors to your hotel website

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can you drive more direct hotel bookings…

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Four strategies to increase RevPAR throughout the year 1756 1320 HotelREZ

Four strategies to increase RevPAR throughout the year

RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s total room revenue by the number of available rooms, RevPAR is a measurement of both average daily room revenue and occupancy rate. Put simply, RevPAR…

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The importance of the Chinese outbound tourism market 1755 1064 HotelREZ

The importance of the Chinese outbound tourism market

With a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising Chinese incomes and friendlier visa policies, experts predict Chinese tourists will take 160 million outbound trips by 2020.  In 2012, China relaxed its regulations to…

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